Adobe InDesign by what i could tell from testing the program last spring is usually used for making prints such as Posters, Brochures and Magazines. but what do i think of it?
For this drawing I chose the Letters G, J, and S. I drew the S in a Transitional Font (Baskerville), I drew the g in a Slab Serif Font (Rockwell), and finally, I drew the j in a Sans Serif Font (Helvetica). The way I chose these three letters of the English lexicon is quite childish to be honest, I played eeny meeny miny moe several times to choose random letters when I was doing the initial five out of six sketches I was supposed to do.
Figure Ground Symmetry Similarity Proximity Alright so we are back with doing Gestalt Proximity but we are doing it on grids this time, honestly, I think I put little effort into the work except maybe the second design, for the First design, I did sort of a "yin-yang" design, I have nothing else to say its quite bland. Anyway for the Second design, I clearly did Symmetry, I even went a little further and used the 'gutter space' as Adobe InDesign calls it to write the word "symmetry", I am quite happy with this design myself. For the Third design, I did Similarity where some of the text in the boxes would be bolded and form a T-shape, you could also consider this as Figure-ground. Finally, for the Fourth design, I did proximity where at least 2 grid spaces would space out all of the text boxes.
For my logo tweaks, I decided to play around with the layout of the wordmark and the Tracking in some of the designs. For the colors of my designs, I used the colors of the flags of Vietnam, Cambodia, and the Philippines as an inspiration because this airline is supposed to offer somewhat cheap flights in Southeast Asia, it made sense to use the colors of these flags. Surprisingly, I made 15 + 5 decent designs using the same typeface, Berthold Akzidenz-Grotesk. I know it's shocking especially because I too didn't think I wouldn't need to switch over to a different typeface like Gotham or Frutiger for my designs.
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